PORTO CANAL:
90 SEGUNDOS DE TECNOLOGIA

Category:

KINO Originals

Client:

AETICE

Project Date:

2024-2025

Production:

Kino Creativity

01 . The Challenge

Technology evolves so fast that understanding complex concepts like NFTs, CRM and ERP systems can feel overwhelming. AETICE wanted to bridge this knowledge gap and position themselves as leaders in making technology accessible. The solution? A dynamic, engaging, and easily digestible format to educate viewers while keeping them entertained.

Porto Canal needed a series that could demystify these buzzwords in a way that resonated with a broad audience, from tech enthusiasts to the tech-averse. The challenge was to create content that was both highly informative and captivating within the strict constraint of just 90 seconds.

02 . The Solution

Kino stepped up with a bold concept:
visually stunning, fast-paced episodes that turn technological jargon into everyday language. By combining crisp visuals, clever storytelling, and expert production, we created a TV spot that simplifies tech without oversimplifying it—informative, engaging, and ready to captivate viewers in just 90 seconds.