Casa de Além: UGC Video
For this project, we partnered with Sé Apartamentos to create UGC-style video content for Casa de Além, a local accommodation designed for slow, relaxed summer stays. The goal was to produce content that felt real, effortless, and instantly relatable, the kind of videos that make you stop scrolling and think, “I want to be there.”
Shot entirely on iPhone, these videos were designed to mirror the way people naturally capture and share their own travel experiences, creating an authentic connection with potential guests while showcasing the atmosphere of the space.
01 . The Challenge
In the hospitality industry, it’s not just about showing a space, it’s about making people feel something.
The challenge was to create content that didn’t feel staged or overly produced, while still highlighting the beauty and unique character of Casa de Além. We needed to capture the essence of a summer escape in a way that felt spontaneous and genuine, while ensuring the content remained visually appealing and aligned with the brand. At the same time, everything had to be optimized for platforms like Instagram Reels and TikTok, where attention spans are short and authenticity is key.
02 . The RESULT
By using UGC techniques, we were able to showcase Casa de Além as a lived experience rather than just a location but a place where slow mornings, warm light, and relaxed moments come together effortlessly.
The result is a series of videos that invite viewers into the experience, making them imagine their own stay and ultimately increasing the desire to book.