Apple of Eden: Video & Photography
We worked with Apple of Eden, a German footwear brand, from 2020 to 2025, supporting the brand with consistent content creation across multiple formats and platforms.
The collaboration started with campaign videos for seasonal launches, focused on presenting new collections in a clear and visually strong way. Over time, the scope expanded to include photography for social media, both in studio and outdoor environments, as well as short-form video content such as Instagram Reels.
This ongoing work allowed for a consistent visual language across campaigns, product communication, and digital presence.
Category
Video | Photography
Client
Apple of Eden
Project Date
2020 - 2025
Production
Kino Creativity x Apple of Eden
01 . The Challenge
The main challenge was maintaining consistency across different types of content while adapting to the needs of each season and platform. Campaign videos, product photography, and social media content all require different approaches, but still need to feel part of the same brand.
At the same time, the content needed to balance aesthetic quality with functionality, clearly showcasing the footwear while remaining suitable for digital platforms such as Instagram. The transition into short-form video also required adapting content for performance, including format, pacing, and visual structure.
02 . The result
The result is a mix of content formats adapted to different moments of the brand’s communication. Photography was approached with a lifestyle perspective, captured in natural environments such as cafés, walks, and everyday situations, making the content more relatable and aligned with how the audience experiences the product in real life.
At the same time, campaign videos were created with a strong fashion focus, combining a cool and fun tone with a more elevated visual language. Together, these elements created a flexible content system that supports both seasonal launches and ongoing social media presence while staying consistent with the brand’s identity.